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Marketing Programmes
Sales and Marketing
The qualification encourages students to understand the demands upon a modern sales and marketing department, and looks at how sales and marketing add value to the wider organization. Students are also exposed to the international aspects of sales and marketing, and its variations across sectors such as retailing and business to business.
The qualification also acknowledges the growing need for soft skills such as relationship building and communication. By incorporating these skills alongside traditional subjects such as needs identification, this qualification provides the practical and applied skills needed to be a successful sales and marketing professional.
The IVQ in Sales and Marketing is ideal for those candidates who are:
 in administration support functions for either sales and marketing teams- newly recruited staff to either marketing or sales functions
- wishing to take first steps in a career in marketing or sales
- involved in implementing sales and marketing strategies
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